Friday, February 22, 2008

At Least Jezebel Agrees With Me

Here's someone else who challenges the idea that embedding advertising in a book makes it "more authentic." A more authentic what? Advertisement? Certainly not a more authentic narrative. What is the narrative? "Buy this to become the real you"?

1 comment:

Anonymous said...

At least, they are walking into a library. Just so long as they're reading, they're reading. What about putting tags up like, "if you like this, you'd love Emma, by Jane Austen. You know how quickly the junk moves. There are plenty of opportunities to educate. You know if you like this, you'd probably like-_____________-in the absence of the current junk.

You could stick up little post-its where the junk should be but is out circulating